The necessity for high-quality landing pages in the EU business landscape 

Skilled workers, combined with a strategic location and technological developments, are at the forefront of what makes the EU’s economy thrive and remain relevant. However, any developed business environment is bound to be quite competitive as well, meaning that the businesses need to find the best ways to ensure that their companies remain popular among clients and that they can keep up with the other enterprises operating within the same niche.

One of the best ways to ensure this happens is to invest in the well-being of your company. And although it may not seem like much, having a good landing page is one of the most important factors in this regard.

Image source: https://unsplash.com/photos/waving-flag-wIUxLHndcLw

Optimisation

Optimization will ensure your landing page is the best version of itself so that it can continue to yield results. Using a landing page creator can help tremendously in this regard, allowing you to drive faster conversions and grow your audience. The pages can be launched in only a few minutes, powered by drag-and-drop builders and customisable templates without jeopardising the quality. You will promote your offers with an easy-to-use design and have the possibility of monitoring the performance of your pages in order to carry out data-backed upgrades in the future.

The first step to improving your business is to know what your audience expects from you and then do your best to meet those requirements. Adjusting the search engine optimisation will give your online visibility rankings a boost, and you can also foster conversions via the live-chat functions embedded on the page. Setting up a professional domain will also be much simpler, as the tools simply allow you to choose from one of the available ones.

Matching the messaging

The key to having a successful landing page is to ensure your messaging remains consistent. The fundamental way of ensuring this is to make sure that the landing page is perfectly aligned with the advertisement that brought visitors there in the first place. You should ensure that you’re able to keep the promises you made initially; otherwise, the trust between you and your customers will be broken. Consistency will also create a seamless user experience that reduces frustration, leading to higher ROI and much better conversion rates.

Everything should be aligned, including the language, visuals (the colour palette and overall designs ought to be reminiscent of your website), and, of course, the offer you made. If these features were lacking from your previous landing pages, the moment you implement them, you will instantaneously notice that bounce rates are reduced as people are more engaged and willing to move forward. Your quality score will definitely improve as well, boosting your ad ratings and decreasing the costs per click.

Clarity

Making sure that your message is clear is incredibly important. It informs visitors of what they can expect immediately, as well as why they should care about the campaign and what benefits they can gain from it. Your page should be designed with a very clear goal in mind from the very beginning; otherwise, it is very likely that you will end up adding unnecessary features. The navigation should be as straightforward as possible and guide the visitors to a single CTA.

It is always a good idea to review the page once more before launching it to make sure that you’ve actually done this. Make sure that all distractions have been minimised so that the visitors are unlikely to be distracted. Don’t add any links, such as extra calls to action or even links to your homepage. It may be tempting to do so, and it could actually feel appropriate to do so as well, but the truth is that landing pages work best when they stand alone.

Authentic proof

Most customers are already familiar with the things companies say when they’re trying to sell something. If you manage to be very original, you don’t have to worry about this, but coming up with such a campaign can be quite difficult, especially if your goods and services are not very niche, but instead something that everybody uses. So, what can you do to improve your credibility? Social proof could be the answer, but you have to be authentic about it. Adding the voices of your satisfied customers can help tremendously, so make sure to include them even if you believe your offering is already the best it could possibly be.

Just make sure that they aren’t delivered under the generic “satisfied customer” and “anonymous” categories. The assessments must be humanised and include full, believable names, job titles, the date of the purchase, photos, and details that guarantee they are honest.

Speed

Your landing page should be fast and reliable to prevent visitor abandonment. The loading time can have a huge impact on people’s desire to buy something, and the more they’re made to wait, the less likely they are to want to make a purchase. The pages should also work seamlessly on mobile as well, since most people use their smartphones to navigate the internet and shop online nowadays instead of their computers. No landing page should take more than three seconds to load, because if they do, you’ll most likely lose a lot of customers.

This is another reason why there’s no room for unnecessary elements on your landing page. It will slow things down and hinder your purpose. To make sure things are in order ensure your page follows Google’s speed recommendations.

To sum up, having a landing page is a must in the European business landscape, but it is also essential to guarantee it meets the standards. Otherwise, it won’t yield the expected results.

Share this article: