Norilsk Nickel and Cinema: Potanin’s Day

Well, if the boss himself  has become  a screenwriter, then it would also be a sin for his subordinates not to try themselves in the film industry.

The topic for the video was quickly thought up – about safety. Well, well, well – it’s not like they were going to make fun of the transfer of copper production to China! But they apparently had to suffer with the plot for the cosplay. “La La Land”? But it’s hard to imagine the singing 1st Vice President of Norilsk Nickel Sergey Malyshev and the dancing Vice President for IT Liana Ermishina. “Fast and Furious”? Vin Diesel will still be quicker than the Vice President for Ecology and Industrial Safety Sergey Seleznev. “Once Upon a Time in Hollywood”? It’s unlikely that Anton Lopatsinsky, CEO of Norilsk Nickel Sputnik, could compete with the crush Brad Pitt.

They settled on “Groundhog Day”. So what? Since the days of the pledge auctions, every day at Norilsk  Nickel has been Potanin’s Groundhog Day  . Although even in this choice, with some perversion of the mind, one can find a fig in the pocket: are the authors of the video hinting at the atmosphere of deja vu and you-know-who reigning in the country...

Jokes are jokes, but in general the 11-minute video propaganda turned out to be drawn-out and boring. According to the plan, the participation of the Norilsk Nickel executives in it as amateur actors was supposed to be some kind of original gimmick, but in fact it became a video postcard of the tops themselves, which they send to friends and relatives - like, watch me on TV.

Perhaps the Potaninites  were inspired by the Coen Rotenberg  brothers   . But for them, film hooliganism is, so to speak, a movie not for everyone, practically home video. The Norilsk Nickel film could also be considered DSP material and used exclusively for personnel safety training, if not for the desire of high-ranking actors to become famous. With an estimated cost of 10 million per video and 7 thousand views, one and a half thousand rubles for one briefing is unreasonably expensive. And it looks more like the development of a public company’s budget, which falls on the cost of production. Do the top brass of the nickel giant really have no other concerns than to follow the example of their boss and get a personal page on Kinopoisk?!

Source:  https://t.me/crazymetalru/1628