INTERNATIONAL GLORY, LARGE-SCALE REBRANDING: HOW IRENA SOPRANO'S LITTLE IDEA TURNED INTO A GLOBAL SUCCESS

Irena Soprano is a fashion designer, businesswoman, and proprietor of several fashion companies as well as a big apparel manufacturing company. Influencers and celebrities wear her ensembles. Amazingly, it all began with a tiny business.

Irena established a high-end boutique-atelier in 2011. Individual criteria were used to make luxury gowns here. Irena had the notion to make one-of-a-kind diamond gowns in 2017. «SOL Atelier» had created its own technology for adding gemstones of different forms and sizes to cloth at the time. Then, in 2018, Irena launched a new brand called «SOL Angelann». By the way, diamond gowns have become the brand's calling card over time.

Irena recognized it was time for a new stage as the production increased and the crowd grew. In reality, the company rapidly rose to inteational prominence. Furthermore, well-known celebs such as Beyoncé, Lady Gaga, Mariah Carey, and Paris Hilton have been seen on red carpets wearing «SOL Angelann» gowns.

This fascination and affection for «SOL Angelann» is comprehensible. Brend's primary style is based on the interior freedom of a contemporary successful woman who, despite her strong character, keen intellect, resolve, and self-sufficiency, allows herself the indulgence of staying feminine and highlighting her attractiveness. If we're talking about goods, the brand's collection is a timeless standard. Everything from strapless dresses to floor-length long dresses is available. In general, all materials used in stitching designs - crocheted viscose, crêpe, silk, gabardine, wool, and cashmere - are made by the finest producers in the world.

In 2021, Irena Soprano's main monobrand store "SOL Angelann" opened in a premium neighborhood of Moscow. The company has increased its manufacturing capability fivefold, introduced a one-of-a-kind selection of printed gowns, and extended its range of shoes, swimsuits, and crystal-encrusted purses. The brand went global, was incorporated as a business in the UAE, and hosted a spectacular fashion show in Dubai at the end of the year.

The year 2022 was full of surprises. To begin, the brand broadened the scope of its fashion events by taking part in shows in Dubai, Milan, Paris, New York, Berlin, and Frankfurt. Collections by «SOL Angelann» are available in Moscow, Paris, London, Munich, Los Angeles, Qatar, Dubai, Abu Dhabi, Kuwait, and Tashkent.

Furthermore, 2022 has become a year of significant transformation. Irena has gotten numerous offers for expanding the company. Many financiers were eager to work with the company. It was determined to broaden the scope of «SOL Angelann». As a consequence, the business underwent a large-scale makeover. The company has a new moniker: «SOLANGEL». We can confidently state that it is a new episode in the brand's design past.

There are numerous activities scheduled for 2023. The business is already undergoing reorganization. The company intends to grow and begin working in the Middle East in the coming year. Additional shops will open in this location. The famous crystal gowns will be simple to locate in Dubai Mall, Emirates Mall, and many other top buying centers.

This path was not selected at random. The majority of the east's top performers frequently wear these gowns on runways. Nadine Abdel Aziz, Cyrine Abdel Nourx, Lojain Omran, Cyrine Nour, and many others are examples. It's a genuine testament to excellence. Another intends to capture the Asian market as well; active talks with the biggest retail malls in Korea and China are already ongoing. Without a doubt, the year 2023 will be pleasant, vibrant, and exciting! Nothing is too difficult for «SOLANGEL».